Locomotive

Digital-First Design

Play hard

Play hard

FR
Client
The English Bus
Expertise
Digital
Launch Date
Feb—18

Awards

About The English Bus

The English Bus offers guided tours of England and the UK for small groups, with expert guides and luxury busses. They are the #1-rated small group day-tour operator out of London, and specialize in scenic back-country roads, charming villages and towns, and other interesting destinations. Their vehicles have been specially built with huge panoramic windows and a glass roof. They distinguish themselves through their hand-picked, experienced guides, personal attention, and beautiful and interesting sights along the journey to the chosen destination.

Locomotive's work

Locomotive was chosen to take charge of digital strategy, art direction and implementing technology for reservations and payment processing. Wanting to make the user travel before his departure, Locomotive's film crew flew to England to create exclusive content as part of the project. Positioning the video to capture the unique essence of the excursions offered was essential. Locomotive used Charcoal technology and created a personalized system making it all possible, allowing the administrator to facilitate daily logistics and increase business intelligence.

Play

Feature

Booking system

The platform, which offered guided tours with reserved limited seats, had to have an effective inventory control system that could accommodate both the website’s own inventory and reservations made from outside platforms.

Average session duration

4 min

Low bounce rate

25%
The results

The English Bus saw a 60% increase in visits just from mobile devices following the launch of the new reservation platform. Sales also increased from a considerable swelling of organic traffic, general online brand notoriety and, ultimately, a #1 position on Trip Advisor.

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