Case Study
Categories
  • Digital

Wolverine Worldwide

©2026
Apparel
Rockford, USA
wolverineworldwide.com

Home of the world's most iconic footwear brands

About

With a legacy spanning more than a century, Wolverine Worldwide stands among the world's leading footwear and apparel companies. Its portfolio of iconic brands reaches across outdoor, athletic, work, and lifestyle categories, connecting with consumers through products that have earned a place in everyday life. Rooted in craftsmanship and driven by innovation, the company continues to build on its heritage with a vision to “Make. Every day. Better”.

Context

The collaboration with Wolverine Worldwide focused on building a digital representation of the organization today, an established global brand defined by heritage, innovation, and a portfolio of leading footwear brands. The mandate focused on translating this evolution into a clear, engaging platform for investors and job seekers, balancing corporate clarity and narrative richness. The experience brings forward the company’s history, workplace, and impact, while offering an intuitive structure to explore its brands and ecosystem. The final product reflects both where Wolverine Worldwide stands today and where it is headed.
The launch has been a dream, and the response internally and externally is amazing.
Cindy Smies,
Director,
Corporate communications
©2026

Visitwolverineworldwide.com

Credits

  • Client
    Wolverine Worldwide
  • Creative Director
    Julien Jean
  • Art Director
    Bastien Allard
  • UX Designer
    Sacha Haouzi
  • Front-end Developer
    Jérémy Minié, Mathis Humbert
  • Back-end Developer
    Pascal Rioux
  • Project Manager
    Rebeka Roga
  • Account Director
    Jean-François Chainé
  • Technical Director
    Mathieu Ducharme

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