TheoryVerse reimagines fandom with bold, high-quality drops that break the mass-market mold. Expanding into real-world retail and B2B2C, the brand turns digital culture into tangible experiences while strengthening its community’s identity.

Commissioned by Lunar X, Locomotive created a bold and playful identity for TheoryVerse, rooted in authenticity and built for today’s fast-moving digital culture. Drawing from gaming, fashion and storytelling, the identity speaks the language of fandom with energy, creativity and an elevated style. It is flexible and ready to grow with its community.