Case Study
Categories
  • Branding
  • Digital
  • Experience

Zero.fun

Editorial
Montreal, Canada

Where art, technology, and experimentation collide.

Editorial layout

About

Locomotive partnered with Zero.fun to define a distinctive brand expression and create a creative platform that challenges conventional crypto aesthetics through experimentation, personality, and imagination. Through an extensive exploration of visual identity, art direction, motion, and digital experiences, Locomotive crafted a flexible brand system that positions Zero.fun as a vibrant cultural space blending the energy of a digital gallery, editorial platform, and creative playground.
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Context

The NFT landscape was evolving rapidly, shaped by fragmented communities and technical narratives. Zero.fun aimed to create a more human and expressive entry point into digital art, connecting creators, collectors, and investors through culture and storytelling. Locomotive explored a broad range of creative directions to define a bold visual identity, expressive design system, and immersive brand world that reflects the energy and optimism of an emerging digital culture.
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