Structured

Finance
Zürich, Switzerland

Bitcoin wasn’t meant to sit still.

Turning Bitcoin into a productive asset.

About

Structured is redefining how Bitcoin generates value. In a market where BTC is often treated as a passive store of value, Structured introduces a new way forward: real, transparent yield built on risk-aware strategies. Its first product, maxBTC, transforms Bitcoin into a usable, yield-generating asset without the complexity and chaos typically associated with decentralized finance. The vision is simple: make Bitcoin work harder, without forcing users to play the game.

Mandate

Structured approached us to support the launch of maxBTC, their first and foundational product, with a mandate to create a brand and web presence that would build trust in a space often defined by complexity and speculation. We defined the brand identity, shaped the web strategy, and designed the homepage experience to make Structured’s value clear, credible, and easy to understand, balancing financial sophistication and technical rigor with a tone that felt simple, confident, and approachable.

Approach

We reframed Bitcoin not as a static asset, but as raw potential, an idea that became central to the brand narrative. Structured transforms Bitcoin into maxBTC with a refined and intentional approach, much like a raw material shaped into something precise and reliable. Visually, we created a timeless art direction rooted in trust and clarity, balancing refined typography, warm tones, subtle motion, and illustration to evoke transformation.

Image

Credits

Client

Structured
Brand by

Locomotive
Strategy

Dust Leblanc
Creative Director

Julien Jean
Art Director

Marie-Christine Dion
Front-end Developer

Ingamana
Project Manager

Léa Démarest
Account Director

Frédéric Marchand
3D and motion design

Catherine Camiré
Illustrations

Ohwallie

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Theory Verse

Licensing
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