Case Study
Categories
  • Branding
  • Digital
  • Content

Structured

©2025
Finance
Zürich, Switzerland
www.structured.money

Turning Bitcoin into a productive asset.

About

Structured® is redefining how Bitcoin generates value. In a market where BTC is often treated as a passive store of value, Structured introduces a new way forward: real, transparent yield built on risk-aware strategies. Its first product, maxBTC, transforms Bitcoin into a usable, yield-generating asset without the complexity and chaos typically associated with DeFi.

Designed for funds, businesses, platforms, and builders, Structured creates the financial primitives that make Bitcoin yield accessible, composable, and ready to scale. The vision is simple: make Bitcoin work harder, without forcing users to play the game.
logo animation
mobile mockup
floating sheet animation

Mandate

Structured approached us to support the launch of maxBTC, their first and foundational product, with a mandate to create a brand and web presence that would build trust in a space often defined by complexity and speculation. We defined the brand identity, shaped the web strategy, and designed the homepage experience to make Structured’s value clear, credible, and easy to understand, balancing financial sophistication and technical rigor with a tone that felt simple, confident, and approachable.
main website illustration

Approach

We reframed Bitcoin not as a static asset, but as raw potential, an idea that became central to the brand narrative. Structured transforms Bitcoin into maxBTC with a refined and intentional approach, much like a raw material shaped into something precise and reliable. Visually, we created a timeless art direction rooted in trust and clarity, balancing refined typography, warm tones, subtle motion, and illustration to evoke transformation. The result is a homepage experience that feels clear, elegant, and built to inspire confidence.
max BTC logo
mobile mockup
©2025

Visitwww.structured.money

Credits

  • Client
    Structured
  • Brand by
    Locomotive
  • Strategy
    Dust Leblanc
  • Creative Director
    Julien Jean
  • Art Director
    Marie-Christine Dion
  • Front-end Developer
    Ingamana
  • Project Manager
    Léa Démarest
  • Account Director
    Frédéric Marchand
  • 3D and motion design
    Catherine Camiré
  • Illustrations
    Ohwallie

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Theory Verse

©2025
Licensing
Worldwide
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