Lightship needed to evolve its existing scroll-heavy experience into a structured, product-driven platform built for clarity and scale. The mandate centered on establishing a product-first narrative that explains a new category through progressive disclosure, supported by immersive 3D and interactive elements to make complex technology tangible.

The experience was designed as a guided journey that moves seamlessly between inspiration and understanding. Clear information architecture and navigable layers allow users to explore at their own pace, while interactive components visualize systems, materials, and performance in context. The design system supports future expansion, enabling Lightship to grow its product ecosystem without diluting its core narrative.