About Maple from Québec
Quebec maple producers (PPAQ) are proud to promote the Érable du Québec brand locally and to coordinate efforts to promote maple products internationally, using the Maple from Canadian brand, on behalf of the Canadian maple syrup industry. The PPAQ represents 11,300 maple syrup producers.
Locomotive redesigned the website, an update to version 2—Incredible Maple!, to present a greater number of recipes, an effective search engine to filter through the many successful recipes, and many other possibilities such as categories, themes, the presentation of the Maple Ambassadors, different missions of the FPAQ, and much more.
Forsman & Bodenfors
Traffic over 3 months
Since the launch, the new portal’s promotion has significantly increased the traffic and frequency of new, mostly Canadian users to the site. Its first version won the honours with a Prix-site grand public (B2C) in the Major Business category from the Boomerang awards, as well as several international awards. This added up to more than 150,000 visits in the first three months from the launch and a high retention rate for Quebec’s “foodies” and visitors.