INFINI, a supplier of premium-quality fine stone, seeks to connect North American businesses and consumers with its exclusive, exotic and exceptional materials. Respectful of local communities and environments, the family-run company needed a full brand identity and website overhaul aimed at potential distributors and clients.
Infini’s brand was sculpted from scratch. Beginning with the pillars of look & fell, Locomotive crafted the logotype and built the design system. The second mandate was building a website that showcases the granite and exotic stone collection. A user can browse through collections or easily find a specific product name, colour or number thanks to an intelligent search engine.
Pick your favorites
In order to offer a personalized experience and optimize logistics, potential distributors and buyers can add products to a favorites list, a useful reference that allows the sales team to better manage orders placed through the website.
Unique visitors in 3 months
The design of INFINI’s new brand, as well as its digital experience, were rewarded in international design contests for their refinement and quality. Following the website’s launch, the company began building relationships with its clients through the website’s catalogue, generating precise orders. This allowed the INFINI team to simplify the workflow and shorten response times for quote requests.