About Pangram Pangram
Pangram Pangram is a Quebec foundry founded by designer Mathieu Desjardins. For the launch of the new "Editorial New" typeface, Pangram Pangram and Locomotive wanted to collaborate in order to create a microsite presenting the typography in action and pushing towards the online purchase
Our target audience being designers, art directors, developers and students, a very graphic approach was taken to showcase the beautiful set of variable fonts. The creative approach revolves around the typography itself, its vintage / modern duality and its creative abilities.
Mathieu Desjardins, Pangram Pangram
Inverting colors toggle
It is possible to invert the colors on the whole page. This feature gives the user more possibilities to test the font used from all points of view, on a dark or light background.
Unique visitors from the first month
Low bounce rate
By offering a very graphic approach and highlighting the versatility of the variable font, "Editorial New" gains considerable visibility in some of the best design contests and magazines. This specific contribution to the project represents more than 60,000 visits just a few months after its launch, a prestigious Site of the Month and numerous accolades from our peers.