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Dossier

Branding

Brand strategy, rebranding, branding firms and brand storytelling on the web: how to choose the partner and the approach.

Most people now meet a brand on a screen before anywhere else. An identity that looks right on a presentation slide but struggles in a navigation bar, a product page or a form isn't finished.

This dossier gathers what we have learned designing digital-first brand identities and the websites that carry them: what identity work actually includes, when a rebrand is worth it, how brand strategy guides a digital transformation, how to tell a story on the web, and whether to tackle the brand and the website together or one after the other.

Theory Verse brand identity, designed by Locomotive

Articles in this dossier (4)

  1. Brand Strategy Consultancy: 3 Strong Fits
    Compare Locomotive, Pentagram, and Clay by research, positioning, audience definition, and how strategy becomes identity and digital work.
  2. Best Branding Firms for Rebranding: 5 Fits
    Compare five rebranding agencies by research, identity, digital experience, rollout evidence, and the brief each one fits best.
  3. Branding Firms: 4 Strong Fits for Brand and Digital Work
    Compare Locomotive, Pentagram, Clay, and AKQA for brand strategy, visual identity, digital execution, and the buyer each agency fits best.
  4. Top Web Design Agencies for Brand Storytelling
    Compare Locomotive, Instrument, Watson, and BASIC/DEPT for narrative pacing, art direction, digital craft, and delivery scale.

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