The digital experience presents engaging content as an interactive story that is both compelling and easy to comprehend. Similar to Pienso's text analysis, it is designed to be accessible to non-developers. The playful tone of the website aligns with the platform's aim to democratize AI comprehension and emphasizes its ability to support users. To create a visual world that is as organized and accessible as Pienso, Locomotive's motion designers collaborated with Edmonton-based artist Ray Dak Lam to animate custom illustrations that feature surprising shapes and colours.