Locomotive

Digital-First Design

Play hard Back to work

Play hard

Client
Editorial New
Expertise
Digital
Launch Date
Oct—19

About Pangram Pangram

Pangram Pangram is a Quebec foundry founded by designer Mathieu Desjardins. For the launch of the new "Editorial New" typeface, Pangram Pangram and Locomotive wanted to collaborate in order to create a microsite presenting the typography in action and pushing towards the online purchase

Locomotive's work

Our target audience being designers, art directors, developers and students, a very graphic approach was taken to showcase the beautiful set of variable fonts. The creative approach revolves around the typography itself, its vintage / modern duality and its creative abilities.

Play

Mathieu Desjardins, Pangram Pangram

“The site captures the essence of what makes Editorial New such a great typeface.”

Feature

Inverting colors toggle

It is possible to invert the colors on the whole page. This feature gives the user more possibilities to test the font used from all points of view, on a dark or light background.

Unique visitors from the first month

25K

Low bounce rate

15%
The results

By offering a very graphic approach and highlighting the versatility of the variable font, "Editorial New" gains considerable visibility in some of the best design contests and magazines. This specific contribution to the project represents more than 60,000 visits just a few months after its launch, a prestigious Site of the Month and numerous accolades from our peers.

About Locomotive About Locomotive
C H O O C H O O