About Carbon Beauty
Carbon Beauty offers the best products available online in the skin care and beauty market. It was founded upon the idea that customers deserve a better platform to explore and purchase beauty products from. They want to educate their customers while keeping things simple and honest.
The visual direction created by Locomotive enhances the brand’s visual identity and highlights each of its products using a magazine-style grid supported by rhythmic and fluid animation. The addition of new features, such as the ability to create campaigns based on a specific theme or time period, gives the administrator the opportunity to enliven the site by promoting specific collections or products throughout the year.
Locomotive implemented a sophisticated search functionality that is central to the buying experience. This gives users the opportunity to search for a key word, an ingredient or a product, on the go. It’s a great way to have customers find what they are looking for while also discovering new products within their search parameters. It also connects to the database in real-time, filtering and displaying products as the user is typing.
Thanks to the great prizes and internet industry recognition won by Carbon Beauty’s new site, built to improve search results and funnel sales, the brand URL gained authority, organically increasing both positive feedback and sales.