Antoine Laoun

Branding Digital

A refreshing annual campaign

Locomotive wanted to refresh the image of Antoine Laoun, the noted optician, with a campaign focused on the habits of daily life, the moments in which the glasses star and reveal attitudes and moods. For the occasion, Locomotive proposed a complete overhaul of the website and presented a differently styled home page for each day of the week. Custom copy-writing done in campaign colours enhanced the visual redesign.

The campaign
rolled out in
various traditional
and digital media.

Frédéric Marchand

Creative Director

ProjectAntoine Laoun
ClientAntoine Laoun Optician
Expertise Branding, Digital