WebGL & creative technology

Interactive 3D, real-time graphics and expressive motion can make a website unforgettable. They can also make it slow, expensive and hard to maintain. The difference is rarely the technology itself; it's whether each effect earns its place.

Creative development is a craft we care deeply about at Locomotive, from WebGL scenes to Locomotive Scroll, our open-source scrolling library. This dossier shares how we think about it: when 3D genuinely serves a brand, what drives its budget, how to keep it fast on a phone, which tools to choose and how to pick the right partner.