My year-round shot of Adrenalin

Action 500 is an entertainment center with karting, paintball and laser combat all under one roof, in both Montreal and Laval. Wishing to modernise Quebec’s entertainment market, Action 500 tasked Locomotive with creating the growing chain’s new brand, and its new website that allows users to discover what’s on offer and book online.

A new brand experience

A new, young, modern and easily recognizable identity that’s simple and flexible; a new logo inspired by movement, bright solid colours, varied patterns recalling the gaming universe; and finally, graphic standards unified for the needs of the Action 500 brand.

A modern digital experience

Engaging users in the Action 500 adventure on the web had to happen through quality content and an immersive, exciting presentation of the offer. The objective was to intuitively guide the user towards an online reservation, or to contact an entertainment specialist.

An improved sales tool

The website’s structure was completely reviewed to simplify access to information and online reservations. Locomotive was able to propose a new experience and a modern multi-platform design that gives an optimal visit across all devices and resolutions. The entire site’s content can be modified through the Charcoal CMS interface, an efficient, flexible and intelligent content management tool.

ProjectAction 500
ClientAction 500
Expertise Branding, Digital