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Charter of Rights and Freedoms

Digital Branding Campaign

A campaign for the Charter’s 40 years

To mark the 40 th anniversary of the Charter of Human Rights and Freedoms, the Commission des droits de la personne et des droits de la jeunesse called on Locomotive to produce a campaign honoring the people who defend our rights and freedoms every day.

An inspiring project
honoring the people
who defend the Charter.

Delphine Jaffres

Art Director

An identity and a website

Having created the logo and the event's image, the first phase of the call for nominations was launched. A website allowed interested people to register by submitting their activities and their involvement in the defense of rights and freedoms in Quebec. Over 100 people from various backgrounds answered the call.

ProjectCharter of Rights and Freedoms
Website40ansdelacharte.org
ClientCommission des droits de la personne et des droits de la jeunesse
Expertise Digital, Branding, Campaign
Year